What can you offer? Well, your own playlist of course! Build Your Own Playlists - Nobody likes the person who is always asking for something.Never underestimate the power of in-person connections. Meet people in person, exchange contact information, and keep in touch with new music. Music conferences like Miami Music Week and Amsterdam Dance Event are hotbeds of playlist curators. Go out to events in your local city to meet other producers and fans of the music - many people have their own playlists. Meet Curators In-Person - Playlist curators are all around you.Be sure to actually follow the playlists, and maybe try giving them a couple of shoutouts on your Instagram story before sending in your own music for consideration. This is absolutely essential to building online connections. Meet curators online - We’ve talked all about sending personalized email pitches.The next best option is networking with the owners of User-Curated playlists. If you can pull this off with the in-house Spotify curators, you are golden (Austin has since left Spotify - sorry!).īut of course, we can’t all do that. That would get you streams, clout, and ultimately accelerate your career. It was an unspoken rule amongst the upper echelon of producers that you HAD to be friends with Austin - if you were, you could DM him your music and he would put it in the playlists.
He was on the payroll at Spotify, and his job was to maintain all the electronic music playlists. Have you heard of Austin Kramer? Austin was the in-house A&R at Spotify who curated ALL Dance/Electronic playlists from 2015-2020. Keep it short and sweet: one sentence about you, one sentence about the track, and a polite ask to have the track featured in the playlist. Step 3 – Send your track directly to the curators, with a personal message. Take UOAK, for instance: a quick Google search reveals his Instagram page, where you could send a DM to ask for submission info. Spotify doesn’t have a Direct Message feature, so this typically means looking for the curator’s presence on other social media platforms. Step 2 – Find the contact information for the playlist curator. As with labels, the bigger the playlist, usually the more difficult it is to get your music featured. The best practice is to find playlists that feature music similar to yours. Step 1 – First, you need to identify the playlists you want to send your music to. This process is quite similar to the process of submitting music to record labels: Submitting your music to user-curated playlists is a bit more… well, manual. I’m breaking down what types of Spotify playlists there 7 essential tips to help you get your music featured on Spotify playlists more often, and my #1 key to getting Spotify playlist features. This article is all about how you can get your music onto more Spotify playlists. 68% of all plays on Spotify are generated through playlists - simply put, get on playlists, and you’ll get loads more plays.
The key to getting plays on Spotify is getting featured in Spotify playlists. The key to getting plays on Spotify isn’t begging your friends to share the track on social media, and it’s definitely not running Instagram ads to get it in front of more people. Heck, I know I’ve been there (more than once I'm sure). It’s tough to not feel a little disappointed. And yetI hear a story much too often: a producer finishes a new song, they send it to their distributor to go up on Spotify, and on release day, they just don’t get the streams on the track that they think it deserves. Spotify playlists are the most direct route to big steaming numbers.
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